Yizheng Brand Experience Center
Yizheng Stationery is a market leader in children’s eraser in China. This experience center is situated in the factory, meant to be part of an entire sales journey. Together with United Design Practice, we investigate the qualities and properties of the material, rubber and explode how light can bring alive the expression of the eraser's properties such as colours, translucency, and express them into a form of Light Art.
