With the theme - Seeing yourself in the 'best light', the store offers customers touch points with “instagrammable” spots such as the fitting room, mirror room and events room. Indirect lighting such as cove and strip lighting are being used to trace and highlight organic forms and arches to enhance the design language of the space while spotlights create a focal glow and accentuate the products.
As a fashion e-commerce player looking to offer a retail experience designed to be “thoughtful and feminine”, the highlight of the store is the changing rooms where switches are installed in each room to allow users to change the brightness and also the colour temperature. In the mirror room, light is being integrated with mirrors to create an "infinity effect". Linear fittings on ceiling are being placed in a rhythemic pattern to create a fun and playful environment in the events room.
